Rock River Bierfest Warms Up Mayville Park Pavilion Jan. 30

New

November 3, 2026 · Mayville, WI

Wisconsin winter calls for a good indoor beer party, and Mayville has one on the calendar. The Rock River Bierfest returns on Saturday, January 30, 2027, at the Mayville Park Pavilion, 475 Park St. in Mayville.

What's pouring

Expect an afternoon of craft beer and wine from regional brewers, with live music and local food on hand. Guests also get a say in the results: the Best of the Fest vote sends one brewery home with the festival's coveted Glass Boot.

For a good cause

The Bierfest is the Mayville Rotary Club's largest fundraiser of the year. Proceeds support the club's community projects, scholarships and local service work, so every pour helps the town.

When to go

Doors are open from 2 to 6 p.m. The event is 21 and over, and every guest needs a valid state-issued ID at the gate, with no exceptions. Recent years have sold out, so grab tickets ahead of time.

Bottom line

Four hours of beer, music and neighbors in a cozy park pavilion is a fine way to break up a long Wisconsin January. Vote for your favorite and help decide who takes home the Glass Boot.

Sources: Rock River Bierfest 2027 official ticket page (BeerFests) and the Rotary Club of Mayville.

Beer Merch